Syed Ghazanfar Ali

Education

• B.S in Management Sciences from Kasbit institute of technology, Karachi, Pakistan [Present]
• MBA in Marketing from Iqra University, Karachi, Pakistan [Completed in 2011]
• B.com From University of Karachi [Completed in 2007]

Experience

• Senior Lecturer – FoMIS, Sohail University – Feb 2024 to Present
• Lecturer – ZUFESTM, Ziauddin University – Mar 2020 to Jan 2024
• Examination Coordinator– Ziauddin University – Jan 2021 to Jan 2024
• FYP Coordinator– Ziauddin University – Jan 2022 to Jan 2024
• Guest Speaker & Seminar Coordinator– Ziauddin University – Jan 2021 to Jan 2024
• Product Manager – Zafa Pharmaceuticals – July 17 to April 18
• Medical Sales Officer – Sami Pharmaceuticals – 2011 to July 17

Conducted Workshops

• Conducted two days Training workshop on “How to select different Test in Analyzing Scientific Data by Spss & Origin” at Biomedical Department of SSUET Organized by Pakistan Scientific and technological information center in collaboration with “Sir Syed University of Engineering and technology”
• Conducted two days Training workshop on “Significance of Spss in Data” Analysis” in June 22-23, 2022 at Pakistan Science foundation at (PASTIC Sub center).

Research Focus

• Social Media, Digital Marketing, Building Strong Brand image, Perception, Corporate/ Product branding, customer Satisfaction
• ATL, BTL Marketing Activities, Brand Building and Customer Perception

Publication

• Zaibunnisa Siddiqi, Hammad Rasheed Khan, Shahzad Nasim, Farrukh Saleem, Syed Ghazanfar Ali; “Impact of BTL Activities on Physician Medical Prescription”; Asian Journal of Research in Business Economics and Management 4(11):78 https://www.researchgate.net/publication/280961489_Impact_of_BTL_Activities_o n_Physician_Medical_Prescription
• Zaibunnisa Siddiqi, Shahzad Nasim, Farrukh Saleem, Syed Ghazanfar Ali; Asian Research Consortium “Analysis of BTL Activities on Customer Satisfaction of Tea”, Asian Journal of Research in Marketing 4, No. 2, April 2015, pp. 26- 34. https://www.researchgate.net/publication/282134246_Asian_Research_Consortium_Analysis_of_BTL_Activities_on_Customer_Satisfaction_of_Tea
• Zaibunnisa Siddiqi, Sana Sohail, Syed Ghazanfar Ali & Shahzad Nasim, “Impact of BTL Activities on Brand Awareness of Tetra Pack”, International Journal of Multidisciplinary and Current Research – IJMCR 2 (July/Aug 2014 issue) http://ijmcr.com/wp-content/uploads/2014/08/Paper11748-751.pdf